great notion is an innovator of beer in the pacific northwest.

this project is a product of a yearly ritual when they travel to the hop farms where they get their hops for the beers. these special hops go right into the beers instead of being turned into preserved pellets that will be used year round.

some of the most delicious beer of the year is made during this time and is a great opportunity to get customers excited.

this project is solo production. i brought my fx3 rig to the hop farm with a loose script of what we would be looking at that day. after the edit was complete it was used great notions website and posted on instagram where it has over 16k+ views and shared 100+ times.
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pre production
scheduling
logistics
ideation
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production
‍process filming
staged product filming
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post production
‍editing
social media formatting
color grading
audio mastering